Life's a pitch

Creative pitch process ethics

from Biz Community

"One of the most constantly vexing issues to bedevil South Africa's advertising industry is the creative pitch process. The problem is not only the amount of time, effort and money spent by an agency preparing ideas and strategies for these pitches, but also the ethics of advertisers getting all sorts of new ideas from the process."

Here we see some local agencies complaining about their clients making them pitch, and the whole ethics issues surrounding that. Then they turn around and have no problems with making as many production companies and animation studios as possible pitch for them. Oh, the irony.

I'm not gonna say much more about this.