![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLDKL7YxRzamMbJIKLs26EFsxMePhYNk5rE3thKI7yUZqj9-NriM2uXMijRV02RGktBXAJwz-3VapyB1DAijru7ozYlx_7ccJGJLfLLwyLYyif1Zv4_hq46j-rmuMgKwneqwYc/s320/9.jpg)
The reason is that the commercial is inspired by a YouTube video of similar concept. But then, the entire new MTN campaign is based around YouTube, and doesn't try to hide it.
I've been able to distance myself from the whole thing, and forced myself not to get involved. But I do feel like I need to clear up a bit of confusion.
Wicked Pixels is an animation house. We animate commercials. We don't conceptualize commercials. That would be the agency's job. The agency responsible is Metro Rep (if you've read the article you'd know this).
I therefore fail to see why Wicked is being flamed for the concept. And yes, you could say the concept was 'stolen', and you might be right. But if you're gonna shovel around blame, at least aim it at the guilty party.
But hey, exposure is exposure, either way.